{"product_id":"the-persuasion-writers-handbook-copy-that-converts","title":"The Persuasion Writer's Handbook — Copy That Converts","description":"\u003cp\u003eEvery product description, email subject line, social caption, and call-to-action\nbutton is a piece of copy. The quality of that copy determines whether people keep\nscrolling or stop and buy. This handbook teaches the principles of persuasive writing\nand shows you exactly how to apply them across every channel you use.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWho this guide is for:\u003c\/strong\u003e Business owners writing their own marketing,\ncreators who want their content to lead somewhere, and anyone who has ever stared at a\nblank page wondering why their words are not working.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhat you will learn:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eThe psychology of why people decide to act — and how writing connects to those decisions\u003c\/li\u003e\n  \u003cli\u003eHeadline structures that stop scrolling and create genuine curiosity\u003c\/li\u003e\n  \u003cli\u003eThe AIDA framework applied to landing pages, emails, and social posts\u003c\/li\u003e\n  \u003cli\u003eProduct descriptions that sell without overselling\u003c\/li\u003e\n  \u003cli\u003eCTA copy that increases clicks — and the small changes that make the biggest difference\u003c\/li\u003e\n  \u003cli\u003eThe five most common copywriting errors and exactly how to correct them\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eInside the guide:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e8 focused chapters from principles to channel-specific application\u003c\/li\u003e\n  \u003cli\u003eBefore-and-after rewrites across every major content type\u003c\/li\u003e\n  \u003cli\u003eA headline formula library and CTA swipe file\u003c\/li\u003e\n  \u003cli\u003eA self-editing checklist to improve any piece of copy before it goes live\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003ePDF guide · Delivered to your inbox after checkout · Read on any\ndevice · 7-day satisfaction guarantee.\u003c\/em\u003e\u003c\/p\u003e","brand":"Eloquence Hub","offers":[{"title":"Default Title","offer_id":54362214728018,"sku":null,"price":7.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1091\/7625\/8898\/files\/digital_marketing.png?v=1787500349","url":"https:\/\/iron-theory.com\/products\/the-persuasion-writers-handbook-copy-that-converts","provider":"Iron Theory ","version":"1.0","type":"link"}