{"product_id":"marketing-mastery-the-complete-foundation-guide","title":"Marketing Mastery: The Complete Foundation Guide","description":"\u003cp\u003eBefore you run a campaign, you need a map. This guide gives you the complete picture of modern digital marketing — how every major channel works, how they connect to each other, and how to build your first coherent strategy from scratch.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWho this guide is for:\u003c\/strong\u003e Anyone new to marketing, small business owners handling their own promotion, and career changers who want a solid foundation before specialising. This is the guide to start with — every other skill makes more sense once you have this context.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat you will learn:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe structure of modern digital marketing — channels, funnels, audiences, and measurement\u003c\/li\u003e\n\u003cli\u003eHow to define your ideal customer with a clarity that improves every piece of work you produce\u003c\/li\u003e\n\u003cli\u003eA clear-eyed tour of every major channel: SEO, email, paid ads, social, content — when to use each\u003c\/li\u003e\n\u003cli\u003eHow marketing funnels work, and how to build your first one from awareness to sale\u003c\/li\u003e\n\u003cli\u003eWhich metrics reveal actual progress — and which numbers just feel good\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eInside the guide:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e24 chapters moving from foundational concepts to a working strategy\u003c\/li\u003e\n\u003cli\u003eReal campaign breakdowns that show how the pieces fit together\u003c\/li\u003e\n\u003cli\u003eA customer persona worksheet and channel prioritisation framework\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003ePDF guide · Delivered to your inbox after checkout · Read on any device · 7-day satisfaction guarantee.\u003c\/em\u003e\u003c\/p\u003e","brand":"Eloquence Hub","offers":[{"title":"Default Title","offer_id":54362106757458,"sku":null,"price":79.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1091\/7625\/8898\/files\/marketing_cheat_sheet.png?v=1787499609","url":"https:\/\/iron-theory.com\/products\/marketing-mastery-the-complete-foundation-guide","provider":"Iron Theory ","version":"1.0","type":"link"}